ABOUT NOVA FINANCE

Built on integrity and driven by results, Nova Finance combines the flexibility of a broker with the efficiency of a direct lender. With $50–80M in annual loan production and decades of combined experience, our mission is simple: to refine the mortgage process, provide clarity at every step, and deliver solutions that empower clients to achieve their financial goals.

Meet the Leadership Behind Nova Finance

At the heart of Nova Finance is a commitment to clarity, trust, and results. Our leadership team brings decades of experience, unique perspectives, and proven expertise to every client relationship — ensuring your financial journey is backed by knowledge and guided with care.

Integrity First
Transparent, honest, and client-focused.

Precision in Action
Expertise that eliminates guesswork.

Personal Care
A relationship-first approach to lending.

Irina Chernova

Founder & CEO

For more than two decades, I’ve helped clients in Los Angeles and beyond navigate the mortgage process with clarity and confidence. As a direct lender and broker with $50–80 million in annual loan production, I bring both the resources and flexibility to structure loans that truly fit my clients’ needs. With access to a warehouse line of credit, I close faster, offer competitive rates, and deliver solutions that balance precision with personal care.

JJ Lasley

CFO & Co-Founder

JJ Lasley’s path to finance has been anything but conventional. After a career in professional football and rugby, he transitioned into investment banking, where he mastered company valuation, market analysis, and capital raising for high-growth ventures.

That foundation led him to pursue his passion for real estate and commodities. Today, JJ helps clients buy, sell, and manage assets with a focus on long-term value and smart strategy. A Stanford graduate with degrees in Economics and Sociology, JJ brings both analytical insight and a deep understanding of the market forces that shape financial decisions. With years of experience in money markets and commodities, he is committed to guiding clients toward choices that make financial sense — for the right reasons.

Ready to Start Your Journey?

Connect with Nova Finance today and take the next step toward clarity and confidence.